tag:blogger.com,1999:blog-6094000703560646052024-03-13T22:24:43.774+01:00InformatielandNieuws uit informatielandBoyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-609400070356064605.post-47881570396293825972014-11-16T21:33:00.002+01:002014-11-17T11:34:00.879+01:00De Business Case voor Social Media bij gemeenten<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Boyd
Hendriks, Informatieland</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Wie de
business case zoekt voor het gebruik van Social Media bij gemeenten vindt
meestal een plaatje dat is opgebouwd uit verschillende toepassingen met
verschillende verantwoordelijkheden en onduidelijke verwachtingen. Dat alleen
al is verwarrend en maakt waarom die business case zo moeilijk is. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Het
organisatieplaatje dat normaal bij de opbouw van een business case gebruikt kan
worden is bij gemeenten vaak wisselend en afhankelijk van het heersende organisatiemodel
(secretarie-, dienst- of directie-gecentreerd). Het is ook afhankelijk of dat
het politieke, het bestuurlijke of het ambtelijke leidend is, anders wel of de
focus ligt op beleid of op uitvoering en ten slotte of de ondersteunende
functies centraal of decentraal aangestuurd worden. <span style="mso-spacerun: yes;"> </span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-s2Ubpr_x-WQ/VGkDccohgKI/AAAAAAAADiI/F5N3Kydpg6M/s1600/Dia1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-s2Ubpr_x-WQ/VGkDccohgKI/AAAAAAAADiI/F5N3Kydpg6M/s1600/Dia1.JPG" height="480" width="640" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Figuur
1:<span style="mso-spacerun: yes;"> </span>De drie toepassingsgebieden van
Social Media bij de gemeentelijke organisatie: de PIOFAH-functies, de Producten
en Diensten en het Beleid en Bestuur. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Duidelijk is
dat de inzet van Socal Media is niet alleen goed is voor de interne of externe
communicatie, maar ook voor synergie, dialoog, transparantie. Vaak leidt goede
toepassingen in de kernprocessen van organisaties tot verhoging van efficiëntie
en toename van innovatie. Maar wat meer is, goede inzet van Social Media zorgt
voor een stabiele beleving van de organisatie door alle betrokkenen,
medewerkers of publiek, ondanks sterke interne veranderingen, reorganisaties
etc. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Als basis
voor het samenstellen van de business case kiezen we een eenvoudig organisatieschema
dat dekkend is voor het merendeel van de gemeenten. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Alle drie de
toepassingsgebieden hebben hun eigen karakteristieke toegevoegde waarde van het
gebruik van Social Media. Behalve voor een communicatieafdeling blijft er
weinig waarde over voor een totaalplan en zal de business case vooral gezocht
worden binnen de afzonderlijke gebieden. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Laten we
eerst kijken naar de PIOFAH functies: Personeel, Informatie, Organisatie,
Financiën, Automatisering en Huisvesting. Deze zogenaamde middenfuncties zijn
in het verleden vaak gedecentraliseerd en later weer gecentraliseerd en meer
recentelijk betrokken bij Shared Services Programma’s of gedeeltelijk
uitbesteed (Outsourcing). </span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-MK2Dzl5OLTI/VGkEMSYb2GI/AAAAAAAADiQ/UownqWMKCEA/s1600/Dia4.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-MK2Dzl5OLTI/VGkEMSYb2GI/AAAAAAAADiQ/UownqWMKCEA/s1600/Dia4.JPG" height="480" width="640" /></a></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Figuur 2:
Bij de PIOFAH functies van Gemeenten is er toegevoegde waarde voor het gebruik
van Social Media bij Project Management, Kennismanagement, Outsourcing en
Shared Services. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Vele vormen
van Social Media hebben hun weg gevonden bij het managen van kennis en
projecten rond de middenfuncties. De sterke interne dialoog die ontstaat bij de
toepassing van twitter, yammer, blogs, wiki’s etc, kunnen de synergie en
samenhang van die afdelingen versterken. Veranderingen in de
organisatiestructuur krijgen daarom ook minder vat op de output van het werk. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Een
belangrijk voorbeeld is de rol die Social Media spelen bij het managen van
projecten. Er zijn goede ervaringen met het inzetten van projectblogs en wiki’s
bij de definitiefase, het ontwikkelen van het plan van aanpak en het ontwikkelen
van opstart-documentatie. Overleg en vergadertijd wordt doorgaans sterk
gereduceerd en met groter gemak worden specialisten bij de discussies betrokken
die anders niet makkelijk beschikbaar zijn.<span style="mso-spacerun: yes;">
</span>De chat sessies rond relevante onderwerpen zijn een stuk bruikbaarder
dan de gebruikelijke notulen. <span style="mso-spacerun: yes;"> </span>Als ze
goed worden gemetadateerd is de content van project-gerelateerde Social Media vaak
beter geschikt voor hergebruik dan de email en vergadernotities die normaliter
de projectdocumenten vergezellen in de kennisbank of het archief. Voor de
business case van de inzet van Social Media in Projecten is het wel belangrijk
de intelligence van projecten bij te houden: opstart snelheid, doorlooptijd,
vertraging, afbreukrisico, resultaat, herbruikbaarheid, hergebruik, etc.
Verbetering hiervan komt vaak voor rekening van de praktische inzet van Social
Media en toepassing van de gerelateerde kennismanagementprocessen. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Veel
specifieker voor een gemeentelijke organisatie is de inzet van Social Media bij
het leveren van publieke diensten en producten.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-KUt9goMJkhs/VGkE4tC6DGI/AAAAAAAADiY/nn1NuuMMC4Y/s1600/Dia3.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-KUt9goMJkhs/VGkE4tC6DGI/AAAAAAAADiY/nn1NuuMMC4Y/s1600/Dia3.JPG" height="480" width="640" /></a></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Figuur 3. De
vier ontwikkelingsfasen van de virtuele publieke dienstverlening.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Hoewel de
rol van Sociale Media kan wisselen tussen en binnen iedere fase, is het
onderverdelen van de dienstverlening in 4 ontwikkelingsfasen behulpzaam voor het
verkrijgen van een genuanceerder beeld. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Fase 1 is de
klassieke basis waarin het publiek zich analoog met de gemeente onderhoudt
betreffende een product of dienst. In de hierop volgende fasen gaat
communicatietechnologie een rol spelen. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Fase 2 is de
web of interface-based informatievoorziening, één-richting, waarin de rol zich
beperkt tot de voorbereiding van de product of dienstafname. De business case
beperkt zich ertoe dat diensten efficiënter geleverd kunnen worden aan een
beter geïnformeerd en dus voorbereid publiek. Er is maar spaarzaam intelligence
verzameld vanuit de tijd vóór het ontstaan van fase 2, zo dat de meerwaarde
iets is dat vooral op redelijke aanname gebaseerd is. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Pas bij fase
3 is er sprake van een elektronische interactie. De dialoog die door beide
kanten geïnitieerd kan worden, geeft nog meer focus op voorbereiding en keuze
van de klant, maar kan bij de gemeente zorgen voor een verschuiving van een deel
van het afhandelingsproces naar een eerder moment in de transactie. Het
kernproces dat de dienst of product ondersteund blijft op hoofdlijnen
onveranderd. Het verschil zit dus in de toename van procesefficiëntie en <span style="mso-spacerun: yes;"> </span>de verbeterde interactie met de klant. Bij
deze fase zien we de inzet van Web technologie, Social Media tools en de eerste
toepassingen van Apps. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Uiteindelijk
komen we in Fase 4, waarin het kernproces kan worden opengebroken en flexibel
worden aangepast, zodat er samengewerkt kan worden met andere (mogelijk externe
en/of commerciële) <span style="mso-spacerun: yes;"> </span>productleveranciers
of dienstverleners. Ook kunnen nieuwe diensten ontwikkeld worden waar dialoog
en interactie een vereiste zijn. Dit is een innovatiemogelijkheid die niet
eerder beschikbaar was en is nog in volle ontwikkeling. Het zoeken naar nieuwe
diensten en producten in samenwerking met nieuwe partners en het bepalen van de
Win-Win is een belangrijk deel van de business case en zal hoog op de agenda
moeten staan.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-rpul5VXUb84/VGkFvDy6d2I/AAAAAAAADik/AWYo4aqea6s/s1600/Dia2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-rpul5VXUb84/VGkFvDy6d2I/AAAAAAAADik/AWYo4aqea6s/s1600/Dia2.JPG" height="480" width="640" /></a></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Figuur 4 De
twee toepassingsgebieden van Sociale Media voor beleids- en bestuurstaken van
gemeenten. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Uiteindelijk
kijken we naar de business case van toepassing van Social Media bij
gemeentelijk beleid en bestuur. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Intern
gezien is voor de beleids- en bestuurstaken van de gemeenten de interne dialoog
en afstemming van belang. Slimme inzet van Social Media kan hier in belangrijke
mate aan bijdragen, net als de interne transparantie. Specialisten kunnen
gemakkelijker bij inhoudelijke “chats” uitgenodigd worden voor hun input. De
beleids- en bestuursagenda zal er voor kunnen zorgen dat de metadatering
logisch en gemakkelijk is en de inhoudelijke weerslag van de Social Media tools
zich prima leent als bron voor hergebruik.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Extern
gericht kan Social Media een nog veel grotere rol opeisen door rond belangrijke
beleidsthema’s dialogen aan te gaan met betrokkenen uit de gemeente. De
business case is in dit geval gebaseerd op gemakkelijk meetbare eenheden die
vanuit de technologie geregistreerd kunnen worden. Zo kun je kijken naar het
aantal thema’s of dialogen die gevoerd worden en het aantal deelnemers daarbij,
de mate van betrokkenheid van de deelnemers (initiërend, reagerend of alleen
lezen), maar ook ontstaan en grootte van Interest Groups of Communities,
ontwikkeling en doorlooptijd van thema’s etc. Hoe beter we meten, hoe
belangrijker de rol is die we Social Media kunnen geven en hoe meer deze rol
meetelt in het bereiken van de doelstellingen. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri","sans-serif"; mso-ansi-language: NL; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Als we
terugkeren naar het gehele plaatje van de gemeente en haar omgeving, kunnen we
aan de hand van de besproken structuur een indeling maken waarop kwantiteiten
en kwaliteiten van resultaten enerzijds en gebruik anderzijds overzichtelijk
worden weergegeven en waarop wij onze keuzes voor de inzet van Social Media
kunnen baseren op basis van gewenste eindresultaten en ambities. </span></div>
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Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-78098765064763607702014-04-12T13:59:00.002+02:002014-04-13T13:31:51.260+02:00The art of change is respect for resistance.<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-1KZTFsNPv_A/U0kpVgmwjOI/AAAAAAAADd4/H307l4d2zpM/s1600/007.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-1KZTFsNPv_A/U0kpVgmwjOI/AAAAAAAADd4/H307l4d2zpM/s1600/007.jpg" height="266" width="400" /></a></div>
<br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">In every
organization I managed change so far, the business case for change was rapidly
made. The decision makers than base their decision on the benefits towards the
cost without further ado. From that moment a monster of resistance is set free.
Sources of resistance can become infections and the whole process become obstructed. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Everybody
who finds himself stuck in a process of change that went sour, wonders what
they could have done different at the start. Let’s look at the start of a
change process with a focus on potential resistance. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="mso-ansi-language: EN-US;">First
of all there is a big difference between identifying the cost of change and
mapping resistance. Resistance will cost time and will delay the ROI of the
change. It is therefore fair to say that resistance is the variable costs of
change. Because of its complexity, it is not frequently brought in the equation
of the change business case. </span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="mso-ansi-language: EN-US;">Mapping
the resistance is not possible, mapping its potential is. This is done by
valuing the status quo of teams and departments and the position (or distance) they
have in the core processes the change will interfere with. For each team or
department you score the potential damage that full resistance will cause. <span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="mso-ansi-language: EN-US;">Resistance
will grow or fade away, often under the influence of involvement. Clever
communication around change creates a pseudo-involvement that keeps many
on-board. Effective communication tools are often used before and during change
are brainstorms and workshops. Involvement differs from influence.
Workshops used for influence are geared for informed decision making, and
brainstorms used for influence are geared for first drafts of action plans. Workshops
and brainstorms can be very effective involvers. In many cases where
organizations organized sufficient workshops and brainstorms for people to get
involved, the level of resistance was considerable lower. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="mso-ansi-language: EN-US;">Recently
we started to apply social media as communication tool to make the process of
involvement more continues. Blogging, micro-blogging (Yammer etc.), interactive
newsletters, video-casts, dedicated Facebook sites etc. have all been applied
with great success. Still the real life meetings like workshops are necessary,
but the frequency can be reduced dramatically. The results are that due to a
near permanent involvement and opportunity to react and reflect, resistance
could be dealt with in most instances. </span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Still resistance
to change will be an important part of any managers change project, but at
least the tools are proven and should be applied. </span></div>
</div>
Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-52778606630281833362014-03-04T23:46:00.000+01:002014-03-05T01:29:52.142+01:00Looking for a recognizable best practice in knowledge management? .. The Olympics.<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-th00cyJ3IzU/UxZWnE3zCWI/AAAAAAAADcE/ykM2AZogVfE/s1600/Informatieland+blog+pic+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-th00cyJ3IzU/UxZWnE3zCWI/AAAAAAAADcE/ykM2AZogVfE/s1600/Informatieland+blog+pic+1.png" height="265" width="400" /></a></div>
<br />
<span style="font-family: inherit;">Often when organizations want to start with a knowledge management program, they are looking for a clear and recognizable best practice everybody can refer to. The Olympic Games might just be that recognizable example of good practice everybody in your organization can relate to. For courses or workshops I often use this example, often leading to enthusiastic engagements form the participants. <br /> </span><br />
<span style="font-family: inherit;">The IOC, International Olympic Committee, runs a professional program with the name “Olympic Games Knowledge Management” (OGKM). The business case is clear, the transfer of knowledge from the current to the next organizer is crucial. This entails all traditional elements of intellectual capital; technical reports, documentation on logistics, lessons learned, critical intelligence, management insights and lessons learned. </span><br />
<span style="font-family: inherit;"><br />The initial thinking of is as old as the first serious theory of KM from the mid-nineties. During the preparation of the Sydney (2000) the KM program was created and makes use of an integrated platform for services and documentation. The purpose was to provide a solid mechanism of knowledge sharing between the current and the next organizer. There are official debriefings and the manuals are not just given to the next lot, but supported with good personal advice. <br /> </span><br />
<span style="font-family: inherit;">The observer program in Vancouver brought the observers from Sotchi valuable hands-on experience and in-sight information. On this turn in Sotchi more than 350 representatives from future Olypmics, up to 2022, have experienced how to organize activities and functional areas. (Rio 2016, PyeongChang 2018, and Tokyo 2020) and five Applicant Cities for the Olympic Winter Games in 2022 (Krakow, Oslo, Almaty, Lviv and Beijing). </span><br />
<span style="font-family: inherit;"><br />This transfer of knowledge is unique an very much in line with the Olympic spirit. It is also possible to adjust and copy it to all sorts of organizations. The Olympics are once again a true source of inspiration. </span><br />
<br /></div>
Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-889193665409445442014-02-03T17:52:00.004+01:002014-02-03T20:42:43.685+01:00Juridische dienstverlening en de sprong van de draak.<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-VHnqu0zPR8M/Uu-kpkKOn0I/AAAAAAAADZ8/MimdeJCCYOA/s1600/IMG_0829.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-VHnqu0zPR8M/Uu-kpkKOn0I/AAAAAAAADZ8/MimdeJCCYOA/s1600/IMG_0829.JPG" height="320" width="318" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Iedereen verwacht dat de grote accountantskantoren, in strijd
tegen het verdwijnen van veel eenvoudige financiële dienstverlening, positie
gaan innemen binnen de juridische dienstverlening. Dat afromen van die markt
gebeurt nu al onder andere door juristen van buiten te halen (PwC, Deloitte),
of door samen te werken met een juridisch kantoor (E&Y). Maar de geruchten
gaan verder.</div>
<div class="MsoNormal">
<br />
Eigenlijk is daar maar één reden voor, het karakter van de
relatie die de accountant heeft met zijn klant is gebaseerd op vertrouwen die
voortkomt uit een formele rol. Daar passen andere vertrouwensrelaties makkelijk
bij. Het is op deze basis dat in het verleden de adviestak van de accountants
zich vele malen razendsnel ontwikkeld heeft. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Dat is natuurlijk erg logisch. Advies is op zichzelf staand
vaag en als dit wordt gegeven in de context van de vertrouwelijkheid van de
accountant, dan wint een advies alleen al aan geloofwaardigheid door de
herkomst. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Juridische en fiscale dienstverleners zijn inhoudelijk nog
strakker en professioneler georganiseerd en hun klantrelaties zijn nog meer
gebaseerd op vertrouwen vanuit een kritische, formele rol. Voor juristen is dit
zelfs wettelijk geregeld en voor fiscalisten veelal contractueel, beiden met
een sterke discipline rond het bijhouden van alle vaktechnische ontwikkelingen.
Het is dan ook eigenlijk niet logisch dat de accountant zich juridische
dienstverlening denkt toe te kunnen eigenen, ten kosten van dergelijke bolwerken
van vertrouwen. Helemaal niet in het klein, op basis van het binnen hengelen
van <span style="mso-spacerun: yes;"> </span>juristen of een samenwerkingsverband
met een kantoor. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
De bal kan zo maar aan de andere kant komen liggen.
Juridische en fiscale dienstverleners die strategisch advies gaan omarmen. Een
breder partnership voor de klant, met een diepe vertrouwensrelatie als basis. Mogelijk
complex door regelgeving, maar een heel lucratief vooruitzicht en met een
beetje doordenken meer dan haalbaar. Of het zover komt hangt af van het grote
geld van de accountants. Hun enige kans is wat mij betreft het overnemen van grote
kantoren, met vertrouwen en al. <span style="mso-spacerun: yes;"> </span>En zo
niet, dan wacht voor de juridische bedrijfstak een heuse groeisprong. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Met groet</div>
<div class="MsoNormal">
Boyd </div>
</div>
Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-71830700658979894992014-01-26T14:18:00.001+01:002014-01-27T21:47:17.567+01:00Accreditatie voor Informatieprofessionals<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: center;">
</h2>
<h2 style="text-align: center;">
<a href="http://3.bp.blogspot.com/-QFhNXxznznA/UuUM8j3-SJI/AAAAAAAADZg/Q4PN7Wt1KBI/s1600/Informatieland-accredited.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-QFhNXxznznA/UuUM8j3-SJI/AAAAAAAADZg/Q4PN7Wt1KBI/s1600/Informatieland-accredited.jpg" height="215" width="320" /></a></h2>
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</div>
<div style="text-align: left;">
Met plezier denk ik terug aan mijn bijdrage aan het KNVI congres van afgelopen november (<a href="http://knvi.net/">http://knvi.net/</a>). Op uitnodiging van KEI (<a href="http://www.kei-ip.nl/page18.php">http://www.kei-ip.nl/page18.php</a>) hield ik een pleidooi over het instellen van een accreditatiesysteem voor informatieprofessionals. Een initiatief dat "KEI"- hard nodig is.<br />
<br />
Het idee heeft zich al bewezen. In 2006 was ik betrokken bij de ontwikkeling van een soortgelijk initiatief voor consultants in London. Het gezaghebbende Institute of Management Consulting aldaar wilde dit proces verder professionaliseren en ik kreeg deze zeer interessante opdracht. <br />
<br />
Net als consultants is het voor informatieprofessionals moeilijk om na vele jaren ervaring, cursussen doen, met nieuwe technologieën werken, veranderingen managen, bronnen ervaren etc. een helder beeld neer te zetten hoe je jezelf over de jaren ontwikkeld hebt. Een CV voldoet gewoon niet. Een formele accreditatie van ervaringen, trainingen en opleidingen geeft daarin duidelijkheid en structuur. Helemaal nu de basisopleidingen van het HBO zomaar verdwijnen, terwijl het vak juist zo in ontwikkeling is.<br />
<br />
Na mijn presentatie gaf ik nog een korte toelichting voor de camera. (<a href="http://vimeo.com/83299838">http://vimeo.com/83299838</a>)<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://vimeo.com/83299838" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="http://vimeo.com/83299838" class="thumbnail thumbnail_lg_wide" src="http://b.vimeocdn.com/ts/459/739/459739559_295.jpg" title="Ga naar de video van Vimeo" /></a></div>
<br />
Ik draag het initiatief van KEI een warm hart toe. <br />
<br />
</div>
</div>
Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-82770063094168430072014-01-02T21:55:00.001+01:002014-02-11T12:56:11.691+01:00Nieuw jaar, nieuw begin, nieuwe site!<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;">Trots presenteer ik hier mijn vernieuwde website. Ik hoop dat jullie het met mij eens zijn. Hij is mooi geworden, maar ... voor goede feedback staan wij open!</span><br />
<br />
<br />
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<a href="http://www.informatieland.nl/index.html" target="_blank">http://www.informatieland.nl/index.html</a></div>
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Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-49628256330283250152013-12-19T21:51:00.001+01:002013-12-20T14:17:13.316+01:00 Five Reasons Knowledge Management is Broken<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
1. Knowledge is Not Accessible<br />
<br />
While search and retrieval technologies are everywhere, paradoxically
access to contextually -relevant information and knowledge is not. Hence
existing knowledge is not properly leveraged and business is
suboptimal. Organizations don’t know what they know – and don’t use
what they know very well. This lack of access and relevance carries huge
economic consequences: lack of relevance to customer needs, lower sales
conversions, customer satisfaction, lower quality service, customer
churn, suboptimal products and services, costs associated with
reinventing the wheel, etc. Extracting this knowledge presents a
challenge for many organizations though, as it is housed in systems
inside and outside the firewall, and, more importantly, in the minds and
experiences of their employees and experts outside the firm. Data must
be organized into information and transformed into knowledge, often with
the help of contextually- relevant experts who must also be found,
before it can be interpreted by humans into actionable insight for
strategic decision-making.<br />
<br />
2. Knowledge is Useless without Relevance
<br />
<div class="slide-summary">
Ultimately, knowledge has no value to
users unless it is in context. The need to be relevant is more important
than ever – and the inability to deliver and obtain the most relevant
knowledge negatively affects business. Sales, service, online
transactions and operations all depend on relevant information, because
in a customer-centric world, customers are more demanding, empowered and
knowledgeable than ever. Customers expect companies to return with
speed and relevance, knowing their history, issues and having an
immediate solution.<br />
<br />
3. Knowledge is Confused with Information <br />
<div class="slide-summary">
Organizations often treat knowledge as
a transferable commodity that can all be stored in a system of record,
retrieved and used mechanically. Companies are realizing that they
cannot execute on the vision that knowledge is a transferable commodity,
predominantly because knowledge is not just information. Knowledge is a
form of competence or human ability to take action. Searching and
retrieving information from a central source does not deliver actionable
insight.<br />
<br />
<br />
<div class="slide-title">
4. Knowledge Gaps Exist</div>
<div class="slide-summary">
With the crowded chaos of
applications, databases and online resources, the data sources where
knowledge is extracted also provide opportunities for knowledge to be
lost. IT has traditionally handled this problem through integration, but
i – that has been a very complicated, time-consuming and an expensive
task. In a fragmented and heterogeneous environment, enterprises should
resist the temptation to migrate data to a central system. The more data
moves around, the more complicated it becomes to find again. And we’ve
all learned from experience that systems of record never don’t really
contain the “only” record. Fragments of data simply proliferate outside
the system of record – different processes, point solutions,
employee-activated cloud solutions, the list growsetc. Unfortunately,
employees end up using incomplete or wrong information, or simply
re-inventing the wheel. Often times, transactions stall or fail due to
knowledge gaps.<br />
<br />
<br />
<div class="slide-title">
5. Knowledge is Not not Generating the Business Return it Should</div>
<div class="slide-summary">
Anyone in business would agree that
knowledge is a highly valuable asset for most organizations. Yet, like
any other asset, that collective knowledge will only generate returns to
the extent that it is re-utilized, often by employees and customers to
take higher-value business actions. Otherwise the asset only sits there,
latent and untapped. Because knowledge is what keeps organizations
competitive, it is imperative for it to be accessed and shared across
teams and geographies. Knowledge is useless sitting in repositories
where no one even knows it exists; it is only valuable and can see
deliver a return when it is accessible and reused as often as possible,
and relevant to the dynamic context at- hand.<br />
<br />
http://www.information-management.com/gallery/five-reasons-knowledge-management-is-broken-10025162-1.html<a href="http://www.information-management.com/gallery/five-reasons-knowledge-management-is-broken-10025162-1.html" target="_blank">http://www.information-management.com/gallery/five-reasons-knowledge-management-is-broken-10025162-1.html</a></div>
</div>
</div>
</div>
</div>
Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-17891975817294687802013-12-15T22:04:00.002+01:002013-12-17T10:52:53.389+01:00BBC Technology news<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="date date--v1" data-seconds="1386636816" data-timestamp-inserted="true">
<span style="font-family: Arial,Helvetica,sans-serif;"><b>10 December 2013</b> Last updated at 00:53 GMT </span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"> </span><br />
<div class="map-body">
<span style="font-family: Arial,Helvetica,sans-serif;">Imagine
a video call where you are not only looking at another person but able
to see into their world, almost as if you were standing opposite them.</span><br />
<div class="hide-wrapper extra-content">
<span style="font-family: Arial,Helvetica,sans-serif;">Researchers at Microsoft -
the owner of Skype - are working on just that: a "magic window", where
interactions are more natural than ever.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">The BBC's North America
technology correspondent Richard Taylor tried out the technology at the
firm's headquarters near Seattle.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">You can follow Richard on Twitter at <a href="https://twitter.com/RichTaylorBBC"><span class="cta">@RichTaylorBBC</span></a>.</span></div>
</div>
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.bbc.co.uk/news/technology-25253058">http://www.bbc.co.uk/news/technology-25253058</a></span></div>
Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-17292485895471715562013-12-12T17:06:00.003+01:002013-12-17T13:22:47.636+01:00Cursus<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://kennismanagement-het-nieuwe-werken.blogspot.nl/">http://kennismanagement-het-nieuwe-werken.blogspot.nl/</a></div>
Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-15848058429491708812009-11-19T21:30:00.003+01:002013-12-17T10:55:26.499+01:00Most exiting company, a personal favourite<div dir="ltr" style="text-align: left;" trbidi="on">
<span class="top_stories" id="Div_PageBody"></span><br />
<div align="justify">
<span class="top_stories" id="Div_PageBody">DSM showed significant progress in process efficiencies and technology optimization in the production of its resVida® 99% pure trans-resveratrol. In addition, an increased number of resVida® launches in the food, beverage and supplement markets has resulted in improved manufacturing economies of scale. Also contributing to this growth is the rising awareness of resveratrol among US adults.</span></div>
<div align="justify">
<span class="top_stories" id="Div_PageBody">"Recent data indicates a major increase in consumer awareness of resveratrol (up more than </span><br />
<span class="top_stories" id="Div_PageBody">4-fold over prior year to 23% (MultiSponsor Surveys, Oct 2008)), further indicating tremendous growth potential," said Garnet Pigden, Sr. Vice President-Functional Foods, DSM Nutritional Products.</span></div>
<div align="justify">
<span class="top_stories" id="Div_PageBody">DSM's resVida® is the leading trans-resveratrol, has been self-affirmed GRAS by an independent panel of experts, is available in both tablet grade and crystalline form and is supported by a DSM’s comprehensive safety package, which has been recently published in Food and Chemical Toxicology 47 (2009) 2170–2182. </span></div>
<div align="justify">
<span class="top_stories" id="Div_PageBody">Additionally, resVida® is part of the Quality for Life™ program, a seal of excellence for all DSM products. Quality for Life™ gives DSM’s customers peace of mind and is a mark of product quality, reliability, traceability and sustainability. </span></div>
<div align="justify">
<span class="top_stories" id="Div_PageBody">resVida® trans-resveratrol has been chosen by internationally recognized research institutions that are currently conducting human clinical trials reinforcing the scientific evidence of the effects of trans-resveratrol on cardiovascular health, aging and other health benefit areas. Positive results from the first human study demonstrating effects on cardiovascular health will be presented early December 2009 at the International Polyphenol and Health Conference in the UK.</span></div>
<div align="justify">
<span class="top_stories" id="Div_PageBody">"Initial trans-resveratrol offerings had the challenge of small scale production and higher production costs,” said Garnet Pigden, “With improvements in DSM’s manufacturing processes and continuous increases in demand for resVida® brand trans-resveratrol, we will be able to share the improvement in our cost position with our customers."</span></div>
</div>
Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0tag:blogger.com,1999:blog-609400070356064605.post-65295145868103404152009-11-13T08:43:00.001+01:002013-12-17T10:54:29.733+01:00Library<div dir="ltr" style="text-align: left;" trbidi="on">
Former President George W. Bush on Thursday outlined plans to establish a $300 million library, museum and research institute, taking a step back onto the national stage.<br />
The George W. Bush Policy Institute—which would be the first think tank to be affiliated with a presidential library—will address issues that were priorities during Mr. Bush's presidency, such as education, global health, political freedom and economic growth, and seek to promote advances by offering practical solutions, the former president said.<br />
In a speech at Southern Methodist University in Dallas, where the center is slated to be built, Mr. Bush said the institute would undertake projects "designed to make an impact in the real world."<br />
Since leaving office in January, Mr. Bush has made a few, mostly low-key public appearances, including with former President Bill Clinton, who has launched his own Global Initiative that focuses on economic development. The institute could give Mr. Bush a platform to re-insert his voice into the public debate.<br />
Organizers aim to raise $300 million for the presidential center by the time of the groundbreaking next year, and are "more than halfway to that goal," said Mark Langdale, president of the George W. Bush Foundation, which is overseeing the effort.</div>
Boyd Hendriks, Informatielandhttp://www.blogger.com/profile/18191944936426078506noreply@blogger.com0